
Terry Firkins: Leading with Heart: The Art of Building a Culture
In this episode, we hear from Terry, who began her dental career at 40 with no formal training and rose to manage two practices and consult in the field.
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Her journey from assistant to “work mother” is filled with lessons on leadership, empathy, and professionalism. Terry shares how personal changes sparked her independence, and how treating the practice like her own business set her apart. She reflects on key lessons she taught, including how to communicate with care, present treatment plans confidently, and build lasting patient relationships.
Now retired and splitting time between Florida and New York, Terry looks back on a career rooted in service, mentorship, and trust with plenty of stories, wisdom, and humor along the way.
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