Talk to People Like You Care (Because You Do)

June 23, 2025•1 min read

Talk to People Like You Care (Because You Do)

Let’s just say it out loud: people know when you’re faking it.

Whether it's a customer, a teammate, or a referral partner...you can’t just sound like you care. You actually have to care. And when you do, it shows up in how you talk to people. It shows up in your marketing, your emails, your calls, your follow-ups, and yes…even in the tiny details most people overlook.

At DRIVEN, this is how we do things. We keep it real, and we lead with heart. We don’t just slap some copy on a social post and hope it performs. We think about how it’s going to make people feel. We remember that relationships are everything. Not once-in-a-while. Every day.

So here's a little reminder: talk to people like you care…because you do. It’s not complicated, but it is powerful.

And if you're not sure how to work that kind of authenticity into your current marketing plan? If it feels clunky or confusing or just...off?

Let’s fix that together. I’d love to brainstorm with you. Just say the word.

Kelly

Kelly Bohm

Kelly Bohm is the Co-Founder and Director of Sales, Teams & Marketing at DRIVEN Relationships Kelly Bohm, originally from Indiana, has been thriving in marketing roles since 2003. After graduating from Palm Beach Atlantic University, she began her marketing career at a high-end dental office in Syracuse, NY. Since then, Kelly has worked with a variety of organizations including non-profits, large and small businesses, and school groups. Her extensive experience has allowed her to excel in raising funds, building meaningful relationships, and leading successful teams. As the Co-Founder and Director of Sales, Teams & Marketing at DRIVEN Relationships, Kelly is passionate about helping clients build strong, lasting connections. She approaches her work with empathy, strategy, and a commitment to making others feel valued. Kelly is happily married and has three incredible kids. She lives by Maya Angelou's timeless words: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

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